What the Cost of a Flat White Tells Me About Pricing
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I was queuing to get my morning coffee the other day. In front of me a woman was doing the same - she ordered a small cappuccino. With chocolate on top (don’t get me started on that). Her cappuccino was £2.45 whilst my skinny flat white came to £2.90. 45 pence more expensive. A price difference of 18.4%.